In October 2012, His Holiness the Dalai Lama visited the Kurukulla Center for Tibetan Buddhist Studies in Medford, Massachusetts. He spoke in front of approximately 1,800 people in both English and Tibetan, focusing on the values of Tibetan Buddhism. Comcast secured the sole rights to videotape the event, which was streamed live on Project Open Voice web sites.
For the one-year anniversary of his visit to Medford, Comcast’s Local Media Development department has produced a package that will educate consumers on the Dalai Lama and his impact around the world. The package consists of three primary products across web, digital and VOD platforms.
The full, 72-minute event of the Dalai Lama’s speech and program at the Kurukulla Center is available to Comcast subscribers nationally via Xfinity On Demand, and available to the general public at Comcast’s Xfinity Asia microsite.
A ten-minute highlight reel, including preparation for the event and interviews from various religious leaders and community members, available at AMessageOfSpiritualWisdom.com.
A free, educational eBook on the Dalai Lama’s life and history, co-produced with NBC Publishing. The eBook includes an introduction by Ann Curry of NBC News. His Holiness the Dalai Lama: A Message of Spiritual Wisdom can be downloaded at the NBC Publishing website.
The Dalai Lama is a well-known figure, with millions of followers on social media and around the world. Yet his history, background, and the scope of his accomplishments often go unnoticed. A Visit to Medford will take viewers through how the Dalai Lama was chosen, his political and cultural history, and how he brings communities together through his message of peace and nonviolence.
To view the trailer for the program, visit: www.AMessageOfSpiritualWisdom.com
For more information, please contact Jason Villemez at firstname.lastname@example.org.