Originally published on Digital Book World
In a surprising turn of events Amazon.com recently launched an app store specifically for Android driven devices, aptly named (what else) Amazon Appstore for Android!
What makes this so interesting is that Amazon does not currently sell an Android anything of their own, leading to speculation that the next Kindle, the popular and highly successful eReader, will be in color, more tablet in nature, and likely use a Honeycomb platform, similar to the upcoming product Sony plans to release this summer.
But who knows.
What we do know is that Amazon does sell just about every Android-powered smartphone and tablet computer available, including T-Mobile's MyTouch and HTC's EVO, as well as Samsung's Galaxy Tab and Motorola's Xoom. However none of these can run apps sold from Apple's iTunes, and except for a few simple apps developed for Kindle, like Scrabble and Hangman, Amazon hasn't really been in the business of mobile applications in any serious way.
Until now.
And that's because Amazon, a trusted consumer brand like Apple, decided to shine a light on one of the best and most enticing reasons to purchase a smartphone or tablet from them instead of anyone else: APPS!
So why does this matter? Well, for starters, in the past Android users had to go to a variety of different sources to locate apps, which wasn't very convenient from a consumer perspective. Plus, over and over users would read about how the "apps for Android" landscape was akin to the wild, wild, west (which is unsettling) and so you had an open source environment that wasn't policed well enough to prevent one or two from causing serious technical problems. But no more, because with their new app store, Amazon will aggregate the best and most popular apps, such as Angry Birds and Shazam, and test them to make sure they're safe to download. Sound familiar? It should since it's the Apple model but for "non-Apple" devices. Android users rejoice!
It's been reported that soon Barnes & Noble, the retailer that actually does sell eReaders powered by Android, will be launching an app store of their own. And it's worth noting B&N has made a limited number of apps, such as Chess and Sudoku, available for their critically acclaimed Nook for quite some time, just like Kindle. And owners of the Nook Color have been enjoying those same games plus Pandora Radio and Crossword Puzzles in glorious technicolor since November 2010. The major difference is that B&N isn't in the third-party cell phone or tablet business, so it remains to be seen if apps for Nook will also run on other Android devices. Regardless, it's gonna be a while before they can catch up to Amazon who just got the jump on 'em.
With this in mind I'm sure Amazon can relate and is aggressively working to grow its selection of apps as quickly as possible to compete with the more than 350K currently found on iTunes. Add to this effort its new cloud initiatives for digital music, data storage, plus streaming of instant movies (etc.), and it becomes quite clear Amazon is determined to remain a major player in each of these spaces. Frankly, I'm exhausted just thinking about it
:-\
So that leaves Google, the incredible company that introduced the world to Android in the first place, and who presently has a greater selection of apps than Amazon. But Google most likely has no interest in trying to compete with a formidable retailer with a long reputation for having great customer service and an online shopping experience that just can't be beat. Then again...maybe they do! In the end it really doesn't make any difference whether users get their Android apps from Amazon, B&N, or anyone else for that matter. Either way, Google wins! Plus Amazon's entry into this space will only increase sales of Android devices, expanding their reach and appeal, and all with the stamp of approval by one of the world's most favorite online retailers.
Having said all that, isn't it only a matter of time before a flood of book-related apps start pouring in to take advantage of Amazon's new channel of content distribution? From my vantage point this all makes for a very exciting time to be a publisher, author, developer, producer, or start-up with a dream and a story to tell.
Don't you think?
Tuesday, March 29, 2011
Sunday, February 13, 2011
The French (Digital) Revolution: My Week in Paris - Part Two
Ah, the wine, the cheese, the croissants, the cognac, the...eBooks??
Sacrebleu! eBooks!!!
Yes, as I mentioned in a previous Blog post, the publishing and bookselling community in France, along with other European countries, is adjusting to the inevitable embrace of eBooks by the masses. But exactly how it will all play out, and at what rate, is still unclear and heavily debated in the cafes of Paris and beyond.
So, how do the French feel about reading digitally so far? Well, reliable sources tell me over the course of 3 months the popular chain store Fnac sold approximately 12,000 of the FnacBook, which is their own eReading device priced at around $270 and meant to fend off Amazon's Kindle. That's a respectable start, but in a country with a population of more than 65 Million they've got a long way to go before changing people's reading habits or their views about eBooks overall.
You see, our group learned a very curious thing during a meeting at Gallimard, one of the top publishers in all of France: The staff explained how independent booksellers currently represent 60% of the overall market, an incredible percentage, and emphasized this by demoing a new online network called 1001 Libraires (a similar concept to Indie Bound in the U.S.). They further explained that although several of these stores are slowly but surely adapting to the idea of selling electronic books, the government doesn't officially recognize eBooks as books at all. That's right, eBooks are not technically considered a legitimate book format. And that's because print books are seen as cultural products while digital books...well, let's just say at the moment...ain't.
This has many in the industry dismayed since it means eBooks are taxed at the higher rate of 19.6%, like movies, music, and clothing, compared to 5.5% for print books. And if things remain status quo it will only continue to make it difficult for publishers and booksellers to win the e-hearts and e-minds of consumers throughout the French Republic simply due to unaffordable pricing.
But here's some good news: Soon there is to be a vote on whether or not this policy should change, and if it does (which I believe it will), a seismic shift in the adoption of e-reading by the French will undoubtedly occur. This, along with the introduction of low-cost eReaders, the expansion of Amazon.fr, Google eBooks, and Apple's iBookstore, plus savvy indies that face their digital future head on, will all contribute to making "les livres numériques" easier to purchase and enjoy through a variety of channels. For example, one can envision all the Starbucks throughout Paris eventually selling eBooks, just as they're planning to do in America.
At first I'm sure such a scenario will be of great concern to a number of booksellers but with the regulated pricing protections in place (mentioned in a previous post), my hope is they will choose to rise up to the occasion and take on the competition with the same pride and dedication they've offered customers for years and years.
As for publishers, well some frustration was evident because France is two or three years behind the United States in regards to eBooks. And though I understand the desire for things to happen at a quicker pace, I also see this as an opportune moment to avoid glaring mistakes a number of American counterparts have made, and continue to make, by rushing digital works into the marketplace that should've received more editorial care and attention.
Instead, I believe the French will undoubtedly take the necessary amount of time needed to approach this growing medium with the passion, creativity, and artistry they've always applied to the best of everything that represents France's culture; like the wine, the cheese, the croissants, the cognac, and soon...the eBooks. Oui! eBooks!
Vive la Revolution!!!
P.S. - Here's an article by Publishers Weekly about this cultural exchange.
Merci Beaucoup :-)
Sacrebleu! eBooks!!!
Yes, as I mentioned in a previous Blog post, the publishing and bookselling community in France, along with other European countries, is adjusting to the inevitable embrace of eBooks by the masses. But exactly how it will all play out, and at what rate, is still unclear and heavily debated in the cafes of Paris and beyond.
So, how do the French feel about reading digitally so far? Well, reliable sources tell me over the course of 3 months the popular chain store Fnac sold approximately 12,000 of the FnacBook, which is their own eReading device priced at around $270 and meant to fend off Amazon's Kindle. That's a respectable start, but in a country with a population of more than 65 Million they've got a long way to go before changing people's reading habits or their views about eBooks overall.
You see, our group learned a very curious thing during a meeting at Gallimard, one of the top publishers in all of France: The staff explained how independent booksellers currently represent 60% of the overall market, an incredible percentage, and emphasized this by demoing a new online network called 1001 Libraires (a similar concept to Indie Bound in the U.S.). They further explained that although several of these stores are slowly but surely adapting to the idea of selling electronic books, the government doesn't officially recognize eBooks as books at all. That's right, eBooks are not technically considered a legitimate book format. And that's because print books are seen as cultural products while digital books...well, let's just say at the moment...ain't.
This has many in the industry dismayed since it means eBooks are taxed at the higher rate of 19.6%, like movies, music, and clothing, compared to 5.5% for print books. And if things remain status quo it will only continue to make it difficult for publishers and booksellers to win the e-hearts and e-minds of consumers throughout the French Republic simply due to unaffordable pricing.
But here's some good news: Soon there is to be a vote on whether or not this policy should change, and if it does (which I believe it will), a seismic shift in the adoption of e-reading by the French will undoubtedly occur. This, along with the introduction of low-cost eReaders, the expansion of Amazon.fr, Google eBooks, and Apple's iBookstore, plus savvy indies that face their digital future head on, will all contribute to making "les livres numériques" easier to purchase and enjoy through a variety of channels. For example, one can envision all the Starbucks throughout Paris eventually selling eBooks, just as they're planning to do in America.
At first I'm sure such a scenario will be of great concern to a number of booksellers but with the regulated pricing protections in place (mentioned in a previous post), my hope is they will choose to rise up to the occasion and take on the competition with the same pride and dedication they've offered customers for years and years.
As for publishers, well some frustration was evident because France is two or three years behind the United States in regards to eBooks. And though I understand the desire for things to happen at a quicker pace, I also see this as an opportune moment to avoid glaring mistakes a number of American counterparts have made, and continue to make, by rushing digital works into the marketplace that should've received more editorial care and attention.
Instead, I believe the French will undoubtedly take the necessary amount of time needed to approach this growing medium with the passion, creativity, and artistry they've always applied to the best of everything that represents France's culture; like the wine, the cheese, the croissants, the cognac, and soon...the eBooks. Oui! eBooks!
Vive la Revolution!!!
P.S. - Here's an article by Publishers Weekly about this cultural exchange.
Merci Beaucoup :-)
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