Friday, September 7, 2012

NBC Publishing to Release Enhanced eBook, Mick and Keith: Never Stop

Intimate Exclusive Interviews Add to Rolling Stones 50th

September 6, 2012 - New York - In recognition of the 50th anniversary of the Rolling Stones comes MICK AND KEITH: NEVER STOP, a video-enhanced eBook featuring exclusive interviews with Mick Jagger and Keith Richards conducted by rock journalist and former TODAY show music correspondent, Rona Elliot.

MICK AND KEITH: NEVER STOP, released by NBC Publishing, features Elliot’s interviews—produced by NBC’s TODAY show—with the Rolling Stones frontmen along with her reflections on their enduring legacy. The eBook also includes images of the band from famed rock photographers Henry Diltz, Bob Gruen, and Ebet Roberts, plus an original cartoon by New Yorker cartoonist Harry Bliss.
While Elliot has interviewed the individual members of the Stones many times over the years, the intimate access to Mick and Keith granted during a break from the band’s legendary Steel Wheels tour resulted in two insightful and distinct conversations. Seen here at the top of their game, Mick and Keith’s individual personalities uniquely unfold through their humor, charm, and candor.

With Mick sitting in New York’s Waldorf Astoria clad in an elegant suit, and Keith lounging barefoot in an inside-out T-shirt fresh off his boat in Antigua, the two answer Elliot’s questions on everything Stones, including: whether they knew “Satisfaction” was a hit right away, their disparate reflections on the innocence of their early fans, and whether they see their band as a “family” or a “gang”. Even for die-hard Stones fans who think they know everything about these two icons, these interviews reveal Mick and Keith as never before.

For Elliot, this release is highly personal, having worked for over a decade to make her TODAY show interviews, from the NBC News Archives, available to those with a passion for rock ‘n’ roll. MICK AND KEITH: NEVER STOP is part fan letter, part memoir, and highlights Elliot’s work as a music journalist and historian.

“I have been so fortunate in my life’s work to meet, interview and form trusted relationships with music legends that we all love and respect…and Mick and Keith are right at the top of any list, mine to be sure,” says Elliot. “Music has always been my animating passion! So, I’m thrilled to be able to share this with other Stones fans. These interviews were remarkable then, and are perhaps even more so now, as they celebrate 50 years together. The enhanced eBook makes this a personal experience for everyone, and absolute fun, too!”

“We are so thrilled to be working with Rona Elliot, a trailblazer in the world of rock journalism, and to have the opportunity to publish these rare and in-depth interviews for both die-hard fans and those yet to discover these icons of rock ‘n’ roll,” said Michael Fabiano, General Manager and Vice President of NBC Publishing.

The enhanced eBook will be available for iPad/iPhone/iPod Touch, Nook Color, Nook Tablet, and the Kindle App for iPad.

MICK AND KEITH: NEVER STOP will be available on October 2, 2012.
To view and/or post video montage teaser, please visit:


About NBC Publishing
NBC Publishing is a division of NBCUniversal Media, LLC that focuses on developing digital publishing projects from content created within the NBCUniversal and Comcast family of properties, as well as publishing original works with outside authors and publishing partners. For more information visit

About Rona Elliot

Music journalist Rona Elliot has provided intimate looks at the lives of some of rock’s greatest writers and performers including the Rolling Stones, Paul McCartney, George Harrison, Eric Clapton, U2, Sting, Billy Joel, Tina Turner, Marvin Gaye and Ray Charles. She has been a cultural and musical eyewitness throughout an illustrious career that has included working at Woodstock, the legendary music festival; in the groundbreaking 1970s San Francisco underground radio scene; as VH1’s first-ever news anchor; and for 10 years as the Music Correspondent for NBC’s Today show. She has always offered music fans a unique and first-hand account of those she knew and interviewed, and continues her work as a Board Member of the Rock and Roll Hall of Fame Museum, and currently serves on the GRAMMY Museum’s Education Advisory Committee.

For more information contact:

Marie Wicht
NBC News

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