NBCUniversal's “The More You Know” Unveils Interactive eBook, Growing Up Online, In Collaboration with NBC News

eBook featuring NBC News Journalists Provides Internet Safety Tips for Parents, Teachers and Kids in Spanish and English

NEW YORK, June 10, 2013 – In support of National Internet Safety Month in June, NBCUniversal’s The More You Know, in collaboration with NBC News, has launched Growing Up Online, a free, interactive eBook for parents, teachers and kids about digital literacy and Internet safety.  The first release from The More You Know Learning Series, Growing Up Online offers informative, media-rich tools to help parents in discussions with their children about using technology responsibly and safely, as well as entertaining video comic books focused on real-life situations that might arise when kids go online. The eBook features NBC News journalists including Brian Williams, Matt Lauer, Savannah Guthrie, Al Roker and Dr. Nancy Snyderman speaking about the importance of keeping kids safe online.

Growing Up Online is available as a free download on Apple’s iBookstore for iPad and iPad Mini, Barnes and Noble’s Nook Tablet, Amazon’s Kindle Fire, Kobo, as well as online for desktop and laptop viewing at www.themoreyouknow.com.

“When 52% of children have access to a mobile device and one in three kids has experienced cyberbullying, we are proud to provide resources and tools so that people can address the pressing issue of how to navigate the digital world securely,” said Beth Colleton, NBCUniversal Senior Vice President of Corporate Social Responsibility.

In collaboration with leading experts from Common Sense Media and NetSmartz Workshop (an education program of the National Center for Missing & Exploited Children),Growing Up Online addresses the increasing concern around kids’ online privacy issues and cyberbullying in a unique way.

“We all have a part to play to ensure that our kids are navigating the digital world safely and responsibly” said Jim Steyer, CEO and Founder, Common Sense Media. “The eBook content is relevant and practical, and it's organized to encourage conversations between parents and kids. With the right tools and guidance, every kid can thrive with media and technology."

The eBook will soon be made available for Google Play for Android devices along with Spanish language editions releasing to all of these retailers in the coming weeks.

"Our goal in teaching Internet safety is to empower families and their children to make smarter and safer decisions when they are online," said National Center for Missing & Exploited Children CEO, John Ryan. "Education is critical and this free resource teaches families how they can enjoy the benefits of the Internet while avoiding some of the risks."

To download Growing Up Online and learn about digital safety and internet security, visit http://www.themoreyouknow.com/ebooks/ and start a conversation with your kids.

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About "The More You Know"

For more than two decades, NBCUniversal’s Emmy award-winning The More You Know public service campaign has given viewers easy-to-use, concrete, manageable steps to help set realistic change in motion. This multi-platform campaign, through its public service announcements, digital content, programming and community outreach efforts and The More You Know Learning Series eBooks, focuses on some of the country’s most important social issues in the core areas of education, diversity, health and the environment. The More You Know partners with leading nonprofits and government agencies to ensure we deliver the most credible, useful, timely information possible.

For more information contact:

Amanda Collins
(212) 664-4732

Amanda.Collins@nbcuni.com

NBC Publishing to Release Enhanced eBook, Mick and Keith: Never Stop

Intimate Exclusive Interviews Add to Rolling Stones 50th

September 6, 2012 - New York - In recognition of the 50^th anniversary of the Rolling Stones comes MICK AND KEITH: NEVER STOP, a video-enhanced eBook featuring exclusive interviews with Mick Jagger and Keith Richards conducted by rock journalist and former TODAY show music correspondent, Rona Elliot.

MICK AND KEITH: NEVER STOP, released by NBC Publishing, features Elliot’s interviews—produced by NBC’s TODAY show—with the Rolling Stones frontmen along with her reflections on their enduring legacy. The eBook also includes images of the band from famed rock photographers Henry Diltz, Bob Gruen, and Ebet Roberts, plus an original cartoon by New Yorker cartoonist Harry Bliss.

While Elliot has interviewed the individual members of the Stones many times over the years, the intimate access to Mick and Keith granted during a break from the band’s legendary Steel Wheels tour resulted in two insightful and distinct conversations. Seen here at the top of their game, Mick and Keith’s individual personalities uniquely unfold through their humor, charm, and candor.

With Mick sitting in New York’s Waldorf Astoria clad in an elegant suit, and Keith lounging barefoot in an inside-out T-shirt fresh off his boat in Antigua, the two answer Elliot’s questions on everything Stones, including: whether they knew “Satisfaction” was a hit right away, their disparate reflections on the innocence of their early fans, and whether they see their band as a “family” or a “gang”. Even for die-hard Stones fans who think they know everything about these two icons, these interviews reveal Mick and Keith as never before.

For Elliot, this release is highly personal, having worked for over a decade to make her TODAY show interviews, from the NBC News Archives, available to those with a passion for rock ‘n’ roll. MICK AND KEITH: NEVER STOP is part fan letter, part memoir, and highlights Elliot’s work as a music journalist and historian.

“I have been so fortunate in my life’s work to meet, interview and form trusted relationships with music legends that we all love and respect…and Mick and Keith are right at the top of any list, mine to be sure,” says Elliot. “Music has always been my animating passion! So, I’m thrilled to be able to share this with other Stones fans. These interviews were remarkable then, and are perhaps even more so now, as they celebrate 50 years together. The enhanced eBook makes this a personal experience for everyone, and absolute fun, too!”

“We are so thrilled to be working with Rona Elliot, a trailblazer in the world of rock journalism, and to have the opportunity to publish these rare and in-depth interviews for both die-hard fans and those yet to discover these icons of rock ‘n’ roll,” said Michael Fabiano, General Manager and Vice President of NBC Publishing.

The enhanced eBook will be available for iPad/iPhone/iPod Touch, Nook Color, Nook Tablet, and the Kindle App for iPad.

MICK AND KEITH: NEVER STOP will be available on October 2, 2012.

To view and/or post video montage teaser, please visit:

http://www.youtube.com/watch?v=lFxt00Crwh0.

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About NBC Publishing

NBC Publishing is a division of NBCUniversal Media, LLC that focuses on developing digital publishing projects from content created within the NBCUniversal and Comcast family of properties, as well as publishing original works with outside authors and publishing partners. For more information visit http://www.nbcpublishing.com.

About Rona Elliot
Music journalist Rona Elliot has provided intimate looks at the lives of some of rock’s greatest writers and performers including the Rolling Stones, Paul McCartney, George Harrison, Eric Clapton, U2, Sting, Billy Joel, Tina Turner, Marvin Gaye and Ray Charles. She has been a cultural and musical eyewitness throughout an illustrious career that has included working at Woodstock, the legendary music festival; in the groundbreaking 1970s San Francisco underground radio scene; as VH1’s first-ever news anchor; and for 10 years as the Music Correspondent for NBC’s Today show. She has always offered music fans a unique and first-hand account of those she knew and interviewed, and continues her work as a Board Member of the Rock and Roll Hall of Fame Museum, and currently serves on the GRAMMY Museum’s Education Advisory Committee.

For more information contact:

Marie Wicht
NBC News
e: marie.wicht@nbcuni.com