Monday, June 10, 2013

NBCUniversal's “The More You Know” Unveils Interactive eBook, Growing Up Online, In Collaboration with NBC News

eBook featuring NBC News Journalists Provides Internet Safety Tips for Parents, Teachers and Kids in Spanish and English

NEW YORK, June 10, 2013 – In support of National Internet Safety Month in June, NBCUniversal’s The More You Know, in collaboration with NBC News, has launched Growing Up Online, a free, interactive eBook for parents, teachers and kids about digital literacy and Internet safety.  The first release from The More You Know Learning Series, Growing Up Online offers informative, media-rich tools to help parents in discussions with their children about using technology responsibly and safely, as well as entertaining video comic books focused on real-life situations that might arise when kids go online. The eBook features NBC News journalists including Brian Williams, Matt Lauer, Savannah Guthrie, Al Roker and Dr. Nancy Snyderman speaking about the importance of keeping kids safe online.

Growing Up Online
is available as a free download on Apple’s iBookstore for iPad and iPad Mini, Barnes and Noble’s Nook Tablet, Amazon’s Kindle Fire, Kobo, as well as online for desktop and laptop viewing at

“When 52% of children have access to a mobile device and one in three kids has experienced cyberbullying, we are proud to provide resources and tools so that people can address the pressing issue of how to navigate the digital world securely,” said Beth Colleton, NBCUniversal Senior Vice President of Corporate Social Responsibility.

In collaboration with leading experts from Common Sense Media and NetSmartz Workshop (an education program of the National Center for Missing & Exploited Children),Growing Up Online addresses the increasing concern around kids’ online privacy issues and cyberbullying in a unique way.

“We all have a part to play to ensure that our kids are navigating the digital world safely and responsibly” said Jim Steyer, CEO and Founder, Common Sense Media. “The eBook content is relevant and practical, and it's organized to encourage conversations between parents and kids. With the right tools and guidance, every kid can thrive with media and technology."

The eBook will soon be made available for Google Play for Android devices along with Spanish language editions releasing to all of these retailers in the coming weeks.

"Our goal in teaching Internet safety is to empower families and their children to make smarter and safer decisions when they are online," said National Center for Missing & Exploited Children CEO, John Ryan. "Education is critical and this free resource teaches families how they can enjoy the benefits of the Internet while avoiding some of the risks."

To download Growing Up Online and learn about digital safety and internet security, visit and start a conversation with your kids.


About "The More You Know"
For more than two decades, NBCUniversal’s Emmy award-winning The More You Know public service campaign has given viewers easy-to-use, concrete, manageable steps to help set realistic change in motion. This multi-platform campaign, through its public service announcements, digital content, programming and community outreach efforts and The More You Know Learning Series eBooks, focuses on some of the country’s most important social issues in the core areas of education, diversity, health and the environment. The More You Know partners with leading nonprofits and government agencies to ensure we deliver the most credible, useful, timely information possible.

For more information contact:

Amanda Collins
(212) 664-4732

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