‘Heroes Get Hired,’ A Free eBook For Veterans From NBC Publishing & Citi

February 20, 2013 – NEW YORK – A free eBook and guide for veterans, Heroes Get Hired: How to Use Your Military Experience to Master the Interview, has been released today by NBC Publishing. Sponsored by Citi and produced in collaboration with Iraq and Afghanistan Veterans of America (IAVA) and the Military Spouse Corporate Career Network (MSCCN), this free enhanced eBook by Michelle Tillis Lederman provides a resource to aid veterans in the difficult career transition from military service into civilian employment. Featuring an introduction by Medal of Honor recipient and NBC News and MSNBC military analyst Col. Jack Jacobs (Ret.), as well as editorial input from IAVA and MSCCN, two leading veterans service organizations, the invaluable information provided in Heroes Get Hired includes specialized advice and coaching designed to meet the unique needs of veteran job-seekers and their families. Lederman’s eBook includes job search and interview tips, real-life success stories, and instructional videos that feature IAVA member veterans interacting with seasoned human resources professionals in order to visualize and demonstrate key concepts.  “As a part of NBCU’s continued commitment to veterans, NBC Publishing is proud to create a project that gives something back to all of the servicemen and women that have done so much for our country,” says Vice President and General Manager of NBC Publishing, Michael Fabiano, “It was an incredible collaboration between many organizations and individuals and really focuses on very practical methods to prepare for the interview process.” Citi’s support for Heroes Get Hired underscores the work of Citi Salutes™, a firm-wide initiative that focuses on career opportunities for veterans and their families, partnerships with veterans service organizations through Citi Community Development, and the development of Citibank financial products and services tailored to the greater military community. “Citi employs more than 2,000 military veterans, many of whom faced the challenge of transitioning directly from active-duty service to the civilian workplace,” said Suni Harford, Citi’s Regional Head of Markets for North America. “Through our support of this free e-book, Citi aims to make the job search process less daunting and more likely to end positively: with a great job and a long, successful career that builds on the qualities and talents of our service members and their families.” Heroes Get Hired: How to Use Your Military Experience to Master the Interview is now available in both enhanced and non-enhanced versions as a free download for e-reading devices such as Kindle, Nook, iPad, iPhone, iPod, Sony Reader, Kobo, and Google Nexus. For veterans and family members without access to a dedicated e-reader, Heroes Get Hired: How to Use Your Military Experience to Master the Interview will also be available in full, free of charge, at HeroesGetHired.com. # # # About the Author Michelle Tillis Lederman, author of The 11 Laws of Likability, is the founder of Executive Essentials, a training company that provides communications and leadership programs, as well as executive coaching services. She has delivered seminars internationally for fortune 500 companies, universities, high schools, and nonprofit organizations. She has been quoted in the New York Times, The Star Ledger, Working Mother and Real Simple magazines, US News & World Report, on MSNBC, and Monster.com among others. Her book, articles, quizzes and videos have been featured on USA Today, AOL, Forbes, CNBC, and About.com. Visit www.michelletillislederman.com for more information. About NBC Publishing NBC Publishing is a division of NBCUniversal Media, LLC that focuses on developing digital publishing projects from content created within the NBCUniversal and Comcast family of properties, as well as publishing original works with outside authors and publishing partners. Visit www.nbcpublishing.com for more information. Aabout Citi Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com and www.citisalutes.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

For more information contact: Marie Wicht NBC News e: marie.wicht@nbcuni.com

Is It Still the Year of iPad 2...Or Android?!?

Over a year ago in a previous Blog post I wrote about the onslaught of Android driven devices that would be invading the marketplace throughout the coming year. But back then I didn't fully comprehend just how pervasive this dynamic interface would become and that so many hardware companies would commit to using Google's O/S instead of something proprietary or even Windows based to run their tablet and smartphone creations.

This past March many of us watched Steve Jobs as he declared 2011 the year of iPad 2. And though this magical tablet certainly remains the one to beat, the giants of tech like Samsung, Dell, Motorola, Acer, Sharp, and Asus released competing tablets, all powered by Android, in the hopes of giving Apple a run for their money. Plus there's been a slew of near identical devices from lesser-knowns such as Viewsonic, Archos, Coby, and eLocity, each licensing Google's platform with similar aspirations of success. Just take a look at this long, long list featuring reviews and announcements of various Android gadgets out now or still in production. It's pretty overwhelming and continues to grow week after week.

So when Sony, no stranger to innovation and one of the first to enter the eReader market in 2006, announced they'll be launching two tablets using Android 3.0 this fall, it only reinforced suspicions that most companies believe Google's technology provides them the best, if not only, chance to go head to head with Apple. And from the look of this promotional video, both devices have been designed to appear and function like no others currently available, incorporating access to Playstation games, music services, and Sony's eBookstore.

RIM, on the other hand, decided to go the proprietary route with the Blackberry Playbook, however from several accounts the path they're traveling on seems to be leading down a road of disappointment and a possible dead end if much needed improvements aren't made...and soon! Could Android save the Playbook from possible extinction?

Of course, there's the Android based Nook Color from Barnes & Noble, an impressive and popular 7" eReader that's better than ever thanks to a recent software upgrade. So why then is B&N planning to release a new reading device on May 24th, just a month after these improvements were made? Who knows, but I hope it means they've got something big up their sleeves like a new Nook with a Pearl e-Ink touchscreen, similar to Sony's terrific, but neglected Touch Edition eReader.

Regardless, hands down the million dollar question everyone's asking is whether or not Amazon will be next to join the Android army with a color Kindle or simply choose to improve their bestselling eReader with a Pearl e-Ink touchscreen of their own. Since reading in direct sunlight continues to be a strong selling point in contrast to tablets with glass screens, I believe some type of black & white Kindle is here to stay, even if a "tablet-ish" device is imminent. But the latest round of speculation is more than just fun to ponder. This time it actually seems logical. Especially when one considers how Amazon's digital offerings have dramatically increased over the last few months.

Not convinced? Well, here's an article that predicts an "entire family" of Android devices will soon be graced with the Amazon logo and deliver a seamless buying experience making the retailer a true media alternative to Apple's iTunes.

One thing's for certain: If things continue as they are, Android powered tablets and smartphones may eventually surpass Apple's dominance as the preferred platform for all our entertainment needs leading to what might just become the technology showdown of the century!

So I ask you...will 2011 be the year of iPad 2 or will it be Android's to claim?

April 3rd, 2010 - A Date Which Will Live In (Tech) Infamy

Yes, it was a Saturday to remember, full of technological history in the making, but one which I could only watch from the sidelines :-(

As I mentioned in a previous Blog post a couple of weeks ago, I ordered Apple's iPad with Wi-Fi and 3G back in March and now I'm patiently waiting for it to arrive sometime in late April.

AND IT'S KILLING ME!!!!

Like most tech enthusiasts, I'd been following every bit of news I could about the April 3rd release of the iPad from any source I could devour. I confess, I couldn't get enough.

I was glad that gadget reviewers like David Pogue of the New York Times, Walt Mossberg of The Wall Street Journal, and Ed Baig of USAToday gave the iPad good marks overall.

It was fun to read people's enthusiastic tweets like these by a few folks I follow:
@petermeyers - UPS just called: my iPad is about an hour away!
@pablod - Ok, looking at photos is every bit as amazing as advertised
@ranajune - My iPad is synched and ready to face the world. I couldn't be more excited.
@maureengg - Mesmerizing for media consumption. Fab and fun as novel work tool. Can real-life experiences be as compelling as this?

There were also a couple of Blog posts that really stood out for me and I'd like to share them here:
iPad Review: It Only Had One Flaw by Craig Kanalley, The Huffington Post
iPad: The First Real Family Computer by Sarah Perez, ReadWriteWeb

Plus these two videos featuring Dylan Tweney from Wired do a terrific job of demonstrating the striking difference between using an eInk device like the SonyReader VS. the iPad with its color display and functionality:
Sony Reader Demo
iPad Demo

(The Sony Daily Edition currently sells for $399, so it's hard for me to imagine NOT spending the extra $100 for the iPad to experience all it can do.)

So after all this you might appreciate how excited I was when a colleague of mine brought his new iPad to the office and generously let me play around with it for a while. I'm definitely planning to post a full review later this month, but for now here are my immediate impressions:
1. It has a little bit more heft then I expected.
2. Just like my iPhone, I wouldn't want to drop the iPad 'cos it feels like it would easily get damaged.
3. Reading a book was simply wonderful and it felt great to sit back to enjoy a good book.
4. The virtual typing initially feels a bit strange, just as it did on the iPhone, but in short order I was doing just fine.
5. I can see myself bringing it to every meeting, on every plane trip, and reading newspapers, magazines, and email on the train with a dumb-ass grin on my face ;-)

There's so much more to say and I'm looking forward to doing so in a few weeks after I've really had the chance to dive deeply into this amazing device.

Whether you love it, hate it, or can't make up your mind, one thing for sure is April 3rd, 2010, will be the day in personal computing when everything changed - And for the better!

Don't believe that? Then check this out.

If you've got an opinion about the iPad, I'd love to hear it.

The e-Book Revolution Will Be Quiet, Slow, and Integrated

I'm a Google fan and like most, use it as my primary source for information when I search. I also use Google products like Gmail, Docs, YouTube, Maps, News, AdWords, and Chrome on a regular basis. Hell, I'm using Blogger for this Blog! And we all know millions from around the globe engage with other great Google services like Picasa, Earth, Voice, Etc., everyday.

Now Google Buzz, one of their latest efforts to break into the world of social networking, seems to be off to a rocky start, but regardless we're all paying close attention. Why? Because the Google name, like Apple, suggests innovation and the possible introduction of a new tool that'll enhance how we connect within one another. I mean it's Google so there must be something to it right? Especially since Buzz was released with such fanfare. But we'll just have to see how things develop 'cos Buzz is either going to be a terrific new addition to Gmail or it might go the way of Orkut, Knol, and Gears, which never really seemed to catch on with a wide audience.

BUT one thing coming this June that's expected to release in typical Google fashion, (meaning with quiet integration), is called Google Editions, and many folks in Publishing, including industry heavies like Evan Schnittman and Mike Shatzkin feel it's going to have a significant impact, and I couldn't agree more. Other than Apple's upcoming entry into e-bookselling next month, Google's emergence into this space will be the most competitive challenger to Amazon's Kindle Store and as a marketing guy who promotes digital content, I'm pretty excited about this.

If you like to read about the latest in technology or the book industry then you're fully aware of the controversy that's been brewing for years, and continues to, around the Google Books program. But I'd like to focus on what Google's entry into the marketplace as e-bookseller will most likely mean for current owners of dedicated e-reading devices and also the publishing industry as a whole.

Let me start by pointing out that I've always supported the participation by publishers and authors in what was originally called Google Print, now Google Books, because of the incredible discoverability of new, and more importantly, older titles within Google's core search. I've reviewed the results week after week for the past five years in reports provided by Google listing the books that come up in search results relating to people's entries and the number of times someone "discovers" a title by The Perseus Books Group is consistently impressive. We're talking about titles that are usually several years old that would not likely be found on bookstore shelves. So Google Books is prolonging the life of these volumes in a way previously unimaginable. Soon Google Editions will begin selling those same titles and making them instantly available to read on any electronic device with a Web browser. Note I didn't say "available to download" because there will be no downloading since purchases are stored for you on a virtual bookshelf. In other words, sitting in a cloud courtesy of Google. This sort of thing tends to make people nervous, but let's not forget, e-books purchased from Amazon and downloaded in their proprietary format also live in a cloud for instant access or in case you lose your Kindle. Personally I'm fine with this scenario. We could debate what it means to really "own" a book, etc., etc., but I don't want to get into that here right now. Instead, let's focus on the fact that a Google Edition means reading e-books on tablets like the iPad, JooJoo, or HP Slate; smartphones like the iPhone, Droid, or Storm; plus netbooks, laptops, and even the iPod Touch. In other words, with a device like any one of these and a Google account, you'll be reading in a snap!

Throughout the coming year we'll see tablet computers running on the Android platform from well-known companies like Dell, but it's hard to imagine that Google isn't planning to produce an incredible tablet of their own expanding on the impressive O/S behind the Nexus One smartphone. At the right price a Google tablet could be a real alternative to the Apple iPad and the device that takes advantage of everything Google has to offer and more. Plus Google has an opportunity to rapidly grow its Apps store and organize it in a way that allows true browsing. I love iTunes, but its App store is unwieldy and not necessarily strong on introducing new content beyond the initial splash pages.

But the key to everything is how Google Editions will continue to match book content with people's interests while searching a multitude of subjects, presenting opportunity after opportunity for titles to be discovered, bought, and accessed anytime from just about anywhere. This will be especially powerful for non-fiction. I relish this approach and believe it'll be enthusiastically embraced by the general public resulting in a wave of new readers who previously hadn't considered buying e-books in the past because they didn't want to shell out the money for a dedicated e-reader such as the Kindle, Sony Reader, Que, Skiff, or Nook. And if you already bought a dedicated device then you won't be attending the Google Editions party anytime soon. With this in mind doesn't it make sense that the dedicated e-reader option will lose it's appeal? Clearly this is why the teams at Kindle, B&N, Kobo, and Zinio made the wise decision to introduce Apps and software for the smartphones and computers as well as to secure a presence on devices like the iPad. Will Sony soon follow suite? Maybe, but will either of them ever be nimble enough to sell enhanced e-books (with video, audio, etc.), book content in portions (aka "snacks"), or mash-ups (customized products) anyway? It's to soon to tell, but this is where I believe Google Editions can truly distinguish itself from the pack.

I have no idea whether or not the Google Books team is thinking along these lines. Perhaps it's initially too complicated to even consider ideas like these due to all the licensing/rights issues, title availability, technical challenges, and whatever else might make it possible for such diversity. But I do know shortly after Google Books was first launched improvements have been introduced about every 6 to 8 months, small and large, resulting in a better user experience. So I'm convinced they'll strive to ensure the act of purchasing e-books will be a good one and that any kinks will be addressed rapidly. This might be "uberly" optimistic, but I'm hoping by December 2010 I can search for information on say, Teddy Roosevelt, discover a number of available biographies, and either buy one in full or have the choice in determining that chapter five is all I need...and then buy it; or that I have the option to buy chapters "one through three" from one biography and "four through six" from another to create my own customized e-book on the life and times of TR. Once I've gotten the content my way I'll be reading it on my iPad while commuting on the train, continue reading on my iPhone while standing on line at the post office, and later that week access my Google Editions account from my brother's computer to show him the book I've been reading. Unless I'm mistaken, I'll also be able to let him use my account so he can read the book too. And because it won't matter what type of gadget he'll use to access my account, his reading experience will be the same as mine. Talk about really lending a title to someone you trust with minimal hassle. Yes!...I'm fully expecting Google to innovate here by introducing this and additional new ways of consuming e-content relating to books that haven't been considered before.

And there's something else worth mentioning. Using a simple string of code, any website or Blog will be able to embed a Google Editions widget, which will essentially give anyone the opportunity to easily sell e-books. This will contribute to the growth, branding, and consumer awareness of Google Editions, just as we've seen previously with Google AdSense, Books, and more.

It's great to see services like Kobo already getting people familiar with the multiple device concept and Amazon as well as B&N, both with strong brand recognition, are doing what they can to give customers the ability to read books, magazines, and newspapers beyond the Kindle and Nook. But will their Amazon customers stay loyal and patiently wait for a color, touchscreen Kindle that will deliver rich content like Apple's iPad? Perhaps at first, but over time, I'd be surprised. And will B&N even consider going beyond E-Ink and invest in a next generation Nook? It must be acknowledged that Amazon has done a very good job avoiding tech talk whenever possible by making e-book purchases as easy as they could. This is extremely important because we have to get past talking about ePub, DRM, and Operating Systems to the average consumer since they don't care about such things, nor should they have to. Reading digitally has to replicate the ease of renting a movie-on-demand from the cable companies. There's no explanation about the nitty-gritty of how it's being delivered, because all anyone wants is for the movie to begin so we can sit down with our bowl of popcorn and enjoy it. I anticipate Google Editions will deliver a signature experience and surpass all other e-booksellers by making reading on devices the best it can possibly be. Let's just hope they do a better job with customer service issues then they reportedly did supporting the Nexus One! ;-)

What's your opinion?