The Real Reason Enhanced eBooks Haven't Taken Off (Or, Evan Schnittman Was Right... For the Most Part)

Originally published on Digital Book World

According to a recent article on the Futurebook blog, so far no publisher has proven that Evan Schnittman, industry thought-leader and current executive vice president and chief marketing and sales officer of Hachette Book Group, was wrong when he declared enhanced ebooks and apps essentially dead and a non-starter for publishers during a presentation at London Book Fair in 2011 (he was with Bloomsbury at the time). Further, with Book Expo 2014 coming up, the topic of enhanced ebooks is conspicuously missing from the agenda. Though there are one or two such panels scheduled during the IDPF Digital Book conference, what does it mean when there are no general sessions planned to address this subject? Does it signal that most publishers have given up on spending the time and resources on developing interactive reading experiences? Have they simply determined there's no real market for these kinds of digital products? Was Evan Schnittman correct? Overall, I'd venture to say, for the most part, the answer is a resounding yes.

Despite plenty of debate as to whether or not enhanced ebooks have merit, not enough attention has been paid to the real reason digital books featuring embedded video, audio, and other forms of interactivity haven't resonated with readers:

The main problem is that the market as it currently exists does not allow publishers to deliver the same enhanced product across all current digital platforms, whether it be Apple's iPad, Amazon's Kindle Fire, Barnes & Noble's Nook, or Kobo's Arc. And when you stop and think about it, no other content creator is faced with this conundrum.

We often compare publishing to the music industry, and yes, record companies have been dealing with fast moving changes of their own over the years, but regardless of the medium, if you and I are standing in line at Starbucks and I ask if you've heard Beck's new album and liked this song or that, you will know what I'm talking about because regardless of how you ultimately heard the tracks, whether by CD, vinyl, or download, we both heard the songs the way the artist intended. And the same goes for most other forms of media. For example: Did you binge watch all seven seasons of Breaking Bad? Well so did I, but you rented the DVDs while I streamed episodes on my iPad during my commute on the train. Played Call of Duty with your gaming buddies over the weekend? I did too and we're able to enthusiastically share our first-person shooter experiences even though you have an Xbox and I've got a Playstation. And that's how it's pretty much always been with print editions of books as well, whether bought from a brick and mortar store, online, or checked out of the local library. Like music, TV shows, games, movies, etc., the hardcover or trade paperback delivered the same content in the same format no matter what shelf it was pulled from.

Seems obvious that this is the way things should be because it's a more unified experience for consumers. 

But here's the thing -- that's just not the case when it comes to ebooks of any type, but especially when describing ones enhanced with audio, video, and other interactive features.

While I was at NBCUniversal we produced a number of highly interactive projects using Apple's proprietary iBooks Author ebook platform in support of television programs, films, and corporate initiatives. The most popular was Grimm: The Essential Guide, which was a big hit with fans of the show, reaching upwards of 250,000 downloads. In addition to reading about the series, the ebook offered unique options to view 3D models of Wesen (the monsters); get a 360 degree view inside Rosalie's Spice Shop; use a palette to draw a favorite character, and much more. All cool, fun stuff for iBookstore customers to enjoy, right? Well, yes and no, because even within an Apple-centric universe there were boatloads of Grimm fans that were eager to experience this digital companion only to learn they couldn't because they owned iPhones and iPods, but not iPads. And the reason? Because ebooks created using iBooks Author can only be viewed on iPad; disappointed viewers wanted to know why. And if that wasn't frustrating enough, when Kindle Fire or Nook Tablet users downloaded this free, awesome ebook they saw promoted on TV or social media, those versions didn’t even include any of these features since neither device, at least at the time, could support them. In other words, we had to release a simpler, flatter, more traditional book-like product, which was a compromise of our original vision.

And therein lies the rub.

If publishers can't widely distribute enhanced ebooks across all channels then they will simply never gain traction by word of mouth, reviews, or with promotions (and I mean ones that don’t require the necessary asterisk to explain in fine print that the iBooks version features this, the Kindle version features that, and the Google Play version features neither). Those in the trenches of day-to-day ebook development at Disney, HarperCollins, Workman, Wiley, S&S, Random House, DK, Atavist, and others know exactly what I'm talking about and are nodding their heads.

So, am I suggesting we throw in the towel and stop pushing the digital storytelling envelope? My answer is not just no, but a resounding one at that!

And that's because eventually Apple will most likely figure out how to make IBA projects viewable on iPhones and iPods and for all I know it could be as soon as tomorrow. And Amazon's recent purchase of Comixology suggests it has plans to make interactive reading more dynamic on the Kindle Fire, which would be great since ebook sales from the Kindle store represents the lion's share of the market.

Schnittman's bold stance didn't surprise me because in January 2011, just a few months before the London Book Fair, we had a similar conversation over drinks in Paris while participating in an international publishing exchange. Ultimately, I agreed with his point in regards to fiction, or immersive reading, after sharing my experience developing the iPhone app for Cathy's Book, the first young adult transmedia project that paved the way for Scholastic's hit 39 Clues, The Amanda Project, Aisling's Diary, and several others. The influential print edition first published in 2006 was a success, but the app, which came out three years later, not so much. I had to concede such ambitious projects weren't sound investments economically for traditional publishers and that the promotional window, particularly for novels, provided less opportunity to ever recoup the costs of production. This probably remains the case for most publishers, even the large ones. But I don't believe anyone in our industry has ever suggested that all ebooks should be enhanced, and even Schnittman recognized during the London Book Fair the potential for enhancements in "how to" and academia.

Having just wrapped up my role as lead producer of JFK: 50 Days, a 2010 video enhanced project by Perseus Books Group that received a good amount of attention, including from the New York Times -- I felt then, and still do today -- that select non-fiction titles can be even better when paired with curated video/audio/etc. And the more evergreen the topic, the better the chance to re-promote year-after-year or to be discovered repeatedly in Google searches.

The Meet the Press 65th anniversary ebooks I recently had the privilege to produce reaffirmed that belief and serve as great examples of bringing history to life in digital book form. It's one thing to read about an appearance on MTP by Eleanor Roosevelt in 1957, but it's another entirely to actually watch that moment accompanied by a few informative paragraphs that put her comments into historical context.

The Futurebook post concludes that 3.5 years after London Book Fair 2011 we now know people prefer to just read straight text and don't want these enhancements. But given the distribution challenges I described earlier, I think one can not come to such a conclusion with any certainty. Readers can't determine what they do or don't prefer if they aren’t aware of what they’re missing.

Mike Shatzkin, another industry thought-leader, wrote a blog post more than a year ago asking "How far away can it be for the NBC News book on a national election...", which we actually did publish in November of 2012 called Election Night. It’s an insightful read and features terrific archival footage from 1948, the dawn of television, right up until President Obama's re-election to office. During an appearance on MSNBC's Hardball, host Chris Matthews said to author Stephen Battaglio, "Congratulations on finally justifying having one of these hi-tech books..." and “I don’t think you can not buy this if you’re a true junky like me.” Such coverage resulted in hundreds of people that evening choosing to download the enhanced edition over the standard one when presented with the option.

I'm confident there are audiences equally anxious for well produced digital books featuring enhancements with purpose. This is the key: that interactive ebooks be developed with the long term in mind, with less expectation of being a blockbuster, but instead be elegantly simple in design/functionality, as well as entertaining, educational and utilitarian. Like the enhanced Everything Language series embedded with audio that was released during my time at F+W Media, which in print, includes a CD. Or the Everything Baby Sign Language book, which includes a DVD in the back of the print edition, but the same videos were repurposed and featured within the enhanced eBook. Interactive titles like these make perfect sense in digital form to consumers and become part of the slow burn for publishers that can result in a consistent stream of revenue, year-after-year.

In the late 1990s, Internet pioneer Josh Harris launched an experimental, video-based art project called, Quiet: We Live In Public, which invited 100 volunteers willing to appear on webcam 24/7, capturing their every movement. It was a challenging, technological feat that led the way for reality TV. More than 15 years later such an online endeavor would be a piece-of-cake in our world of YouTube, Instagram, Snapchat, Facebook, Facetime, and Pinterest where we’re literally all connected and share everything about our daily lives. I feel we’re in a similar moment in time when it comes to interactive reading and that eventually enhanced ebooks, or whatever they’ll be called years from now, will become more mainstream. And that is why I passionately believe it's more important than ever to keep innovating, to keep redefining reader engagement, and to keep the conversation going with our ebook retail partners until it’s possible to present the same interactive digital product to everyone, everywhere.

Hopefully such discussions will return to Book Expo 2015.

Until then, you can find me in the trenches.

“Election Night” - New eBook Available From NBC Publishing

NEW YORK, NY – November 5, 2012 – On the eve of the election, NBC Publishing announces the release of Election Night: A Television History by media journalist Stephen Battaglio. As seen on NBC’s TODAY show, the book is a fascinating and revealing look at the evolution of U.S. presidential election night broadcasts since 1948 and how this televised event continues to galvanize the nation every four years.

Battaglio explores the technical advancements in vote counting, the aggregation of live coverage from the field, the compilation of polling information, the process of calling a state for a candidate, and how the drama ultimately unfolds in the energetic control room. Through the lens of NBC News, Election Night highlights commentary by legendary news figures such as Chet Huntley, David Brinkley, John Chancellor, Tom Brokaw, Tim Russert, and Brian Williams and many iconic moments that have made history.

Drawing from the extensive assets of the NBC News Archives, Battaglio takes his readers through each of the sixteen presidential races since the dawn of television beginning with Truman vs. Dewey in 1948 to today. The enhanced edition contains more than an hour of video from the archives of NBC News featuring some of television's most memorable appearances by major political figures in U.S. history including Dwight D. Eisenhower, Richard Nixon, John F. Kennedy, Hubert Humphrey, George McGovern, Jimmy Carter, Ronald Reagan, Bill Clinton, George W. Bush, John McCain, and Barack Obama among many others.

With engaging anecdotes from industry professionals, photographs, and memorabilia from each political campaign, Election Night provides a "behind-the-scenes" account of the political campaigns and network coverage giving readers unprecedented inside access to history in the making.

NBC Publishing will release a free chapter featuring Battaglio’s soon-to-be-written coverage of the upcoming 2012 election during the month of November.

Election Night: A Television History is a must read for history buffs, political junkies, and television enthusiasts everywhere. Both enhanced and non-enhanced versions will be available for purchase wherever eBooks are sold.

###

About the Author

Stephen Battaglio is the business editor for TV Guide Magazine. He has also written about the television industry for The New York Times, Fortune, the New York Daily News and The Hollywood Reporter. He is the author of David Susskind: A Televised Life the 2010 biography of the influential talk show host and TV producer. In 2011, he wrote From Yesterday to Today:  a pictorial history of the first 60 years of NBC's Today. Battaglio has appeared as a media commentator on numerous TV and radio programs including CBS Sunday Morning, NBC Nightly News, Entertainment Tonight, NPR's Morning Edition, NBC's Today, ABC's Good Morning America, MSNBC's Hardball with Chris Matthews, WOR's The Joan Hamburg Show and Inside Edition. He was also featured as a television historian in Pioneers of Thirteen, a 2012 TV documentary celebrating the 50th anniversary of WNET. He lives in New York City.

About NBC Publishing

NBC Publishing is a division of NBCUniversal Media, LLC that focuses on developing digital publishing projects from content created within the NBCUniversal and Comcast family of properties, as well as publishing original works with outside authors and publishing partners. http://www.nbcpublishing.com

For more information contact:

Marie Wicht

NBC News

e: marie.wicht@nbcuni.com

NBC Offers Free 'GRIMM' eBook with Season One Recap, Season Two Teaser, and Free Episode Download

The free new enhanced eBook, “GRIMM: THE ESSENTIAL GUIDE,” is now available on Apple’s iBookstore in iTunes for iPad; the non-enhanced edition will soon be available on Amazon’s Kindle Fire and Barnes & Noble’s Nook Tablet.

NEW YORK - August 8, 2012 - In an innovative collaboration, NBC Publishing and NBC Entertainment will launch “GRIMM: THE ESSENTIAL GUIDE” today. This free eBook is an interactive companion to the hit television series kicking off its second season on Monday, August 13 at 10/9c on NBC. NBC Publishing has created a unique eBook that expands the "behind-the-scenes" experience for NBC Entertainment's "Grimm" by providing access to exclusive concept art, 3D renderings, video clips, and the introduction of a terrifying new creature in a sneak preview from the Season Two premiere.

As eBooks continue to grow in popularity, the boundaries of digital publishing have gone beyond its traditional definition. Through this free download, NBC Entertainment’s critically-acclaimed show, “Grimm,” has an opportunity to directly provide its fan base with an entirely new viewer experience. In addition to the interactive features, the eBook includes character and actor biographies, photos, trivia, glossary terms, and a free pilot episode for download from iTunes.

In this collaboration, NBC Publishing takes full advantage of Apple's iBooks Author platform to highlight exclusive illustrations, animations, and video from NBC Entertainment to supplement the text of the “Grimm” universe. Similarly, free of charge, fans are able to fully immerse themselves in the making behind the “Grimm” episodes in anticipation of the Season Two premiere. As viewers become increasingly interested in interacting with shows, stories, and characters, this innovative collaboration presents a unique way to bridge the gap between fan and screen.

Both NBC Entertainment and NBC Publishing are thrilled to help bridge that gap. "NBC Entertainment is excited to explore the new Apple iBook Author, Amazon, and Barnes & Noble publishing platforms to create engaging content that our viewers can access from all of their devices," said Robert Hayes, Executive Vice President Digital, NBC Entertainment.

"We're very pleased to offer this interactive eBook to fans of Grimm," said Michael Fabiano, General Manager and VP of NBC Publishing, "We believe loyal fans will enjoy it and hopefully will prove to be a great way to attract new ones."

The free eBook, “GRIMM: THE ESSENTIAL GUIDE,” is available now for iPad at Apple's iBookstore in iTunes. A non-enhanced edition will soon be available for Amazon's Kindle Fire and Barnes & Noble's Nook Tablet.

###

About NBC Publishing
NBC Publishing is a division of NBCUniversal Media, LLC that focuses on developing digital publishing projects from content created within the NBCUniversal and Comcast family of properties, as well as publishing original works with outside authors and publishing partners.
For more information visit http://www.nbcpublishing.com.

About NBC Entertainment
NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, numerous awards, and ratings success. NBC has earned more Emmy Awards than any network in television history.

For more information contact:

Marie Wicht
NBC News
e: marie.wicht@nbcuni.com

The New Kindles: Is It Me or Is It Hot In Here?

This week Amazon announced a new line of Kindle eReaders that will undoubtedly secure their dominance in the selling, marketing, and publishing of eBooks during the holiday season and beyond.

Throughout the entire press conference, the mostly silent crowd listened carefully as CEO Jeff Bezos introduced several devices with a range of price points, in essence making digital reading accessible to the masses.

Of course, all were there to learn about Amazon's highly anticipated tablet dubbed Kindle Fire and they were not disappointed. The 7" device is light, well designed, and fully optimized to consume Amazon's wealth of digital products such as eBooks, Music, Movies, Magazines, and much more. In order to make all these offerings seamlessly available on this Android driven tablet, Amazon also announced their own proprietary cloud browser called Silk, which seems to be the key to making everything come together in a smooth, integrated, and intuitive way. Personally, I'm not a fan of the smaller screen experience, and I doubt I'm alone with this point of view, which must be why there is much speculation that a 10" Kindle Fire will be released sometime early next year. Regardless, other than iPad2, the Kindle Fire will most likely be the "must-have" gadget this winter and should be popping up everywhere on December 26th.

That said, the Fire wasn't the Kindle I found most intriguing. For me, it was the $79 eInk Kindle with Special Offers that really caught my attention. At this price, practically anyone who's been waiting to buy a simple digital eReader that both looks and works great can now afford to own one. And once purchased, those on a tight budget will find enough free and public domain titles available in the Kindle store or from their local library to read for a lifetime (or at least until the next Kindles come out).

There were two additional versions of Kindles with 6" Pearl eInk touchscreens and slightly higher price-points that were also introduced, but this was unsurprising. After Barnes & Noble released their latest Nook, which had similar features, no one had any doubt that Amazon would do the same.

One new feature that Jeff Bezos demonstrated for the touch devices was something called X-Ray, which is meant to provide deeper information described as the "bones of the book." I imagine this development, along with the ability to look up word definitions, note taking, etc., will only add to the overall enhancements that distinguish reading on a Kindle vs. a print book and I look forward to giving it a try.

You can watch the entire press conference here.

Overall, what concerns me most is whether or not the likes of Barnes & Noble, Kobo, and Sony can continue to compete with Amazon in the eReader market. Of these three I suppose Sony can continue to stay in the game from the sales of other products like TVs and Playstations, but what about the others? Will sales from non-book products such as plush toys and stationary be enough for B&N to lower the cost of a Nook or Nook Color in any meaningful way? Can Kobo afford to reduce the price of their device to $50 and still be profitable? Only time will tell, but as of now the future of eReading looks like it might boil down to just Amazon and Apple leaving authors and publishers with very few options when it comes to selling eBooks on a grand scale.

What do you think? Will the book industry be able to stand the heat?

Nook & Kobo: eReaders with a Touch of Innovation

I recently had an opportunity to play around with the Nook Simple Touch Reader and the Kobo Touch Edition, both which came out this past June.

Overall these new eReaders are vast improvements over the previous models and here's my experience using each device:

Nook: The Simple Touch Reader

The first thing you notice is the complete overhaul of the design, which looks nothing like the Nook 1st Edition. This time Barnes & Noble decided to abandon the dual screen approach and focus on delivering a solid product with minimal bells and whistles. I have written about the first Nook and was not a fan of the hybrid approach.

The second thing you notice is how it feels in your hands. The exterior has a nice, gentle, rubbery feel, and the back is somewhat concave, making it really comfortable to hold. Taking a page from Apple, it has very few buttons that seem to disappear since they're beautifully integrated within the wide border that surrounds the screen. And that border contributes to the comfort factor, inviting the user to hold the eReader with two hands. But this Nook is incredibly light, so holding it with one hand is no problem.

The third thing that becomes immediately apparent is the touchscreen display. I'm really impressed by the responsiveness and you can effortlessly page through and bring up navigation with either a tap or a simple touch of the main button. This eReader truly lives up to its name. The quality of the display is very good, but unfortunately not great, and that's the only negative thing I have to say about this latest Nook.

The 6" Pearl eInk display is meant to rival the Kindle 3 (which is not touchscreen), but I'm sorry, it does not. In a side by side comparison the difference is obvious. It might be due to the additional layer necessary to make the screen touch sensitive, but the latest Sony Readers look just as sharp as Kindle 3 and those are touchscreen devices as well, so I'm not sure what happened here. For me, that's the only disappointment because if the display was killer, the device would be too.

But overall I believe B&N has done great job of taking the eReading experience to the next level by keeping things simple and offering an affordable device that any devotee of the bookstore chain will want to own.

Kobo: Touch Edition

I've written before about the Kobo eReader and have always been a fan. It's consistently been a good, portable, lightweight device that hasn't tried to be anything more elaborate than that. And I mean this in the best way possible.

You could load Kobo with a bunch of books and take it just about anywhere without worrying whether or not this inexpensive eReader fit in your carry on, was dropped, got sand on it, or whatever. The body was made of plastic, but didn't feel cheap, and the ingenious quilted back made it a pleasure to hold.

Now we have the touch edition and overall it's very much the same cute, lightweight, easy-to-use eReader the Kobo has always been except, (you guessed it), its got a touchscreen!

I found the screen to be sensitive and the response time pretty fast. The navigation is simple and intuitive and the big toggle button found on previous models has been replaced with one slender home button. All nice developments for sure, but again, the 6" Pearl eInk display has less contrast than the Kindle 3 or the Sony Readers. And again, that's disappointing, because like B&N, Kobo misses out on delivering the "wow" factor.

I've read other blog posts that point out how both the latest Nook and Kobo should've been released with displays that not just attempted to match, but instead surpassed that of Kindle 3. That's hard to dispute since this fall Kindle 4 will most certainly include an improved Pearl eInk screen with touch capability and even higher contrast. And you can bet these latest models from Amazon will be aggressively priced, so they're going to be hard to beat as the eReader of choice as we head into the holiday season.

That said, Barnes & Noble has the advantage of synching the Nook with in-store promotions at locations throughout the U.S. and Kobo, a Canadian company, is working hard to establish an international presence. Kobo also includes a social media feature called Reading Life that awards quirky badges to users in the spirit of FourSquare and GetGlue. Time will tell whether or not these efforts will attract customers away from Amazon, the current leader of the pack.

Touch: The Future of eReading

It's great to see both Barnes & Noble and Kobo introducing innovations to the eReader market and word on the street is that Sony will soon be releasing a new line of their touchscreen devices, which is good news since they usually add something inventive to the mix. There is no doubt touch is here to stay and any eReader that doesn't feature this functionality will instantly feel archaic, like the recently released "Google integrated" Story from iRiver.

Regardless, if you're seriously thinking about purchasing a dedicated eReader this year, you'd be "touched" not to wait until the new Kindles are announced. By then there'll be plenty of devices to choose from and surely one will meet all your digital reading needs.

If not, there's always the (rumored) Amazon tablet ;-)

Amazon's Android App Store: Now Things Are Really Starting to Get Interesting!

Originally published on Digital Book World

In a surprising turn of events Amazon.com recently launched an app store specifically for Android driven devices, aptly named (what else) Amazon Appstore for Android!

What makes this so interesting is that Amazon does not currently sell an Android anything of their own, leading to speculation that the next Kindle, the popular and highly successful eReader, will be in color, more tablet in nature, and likely use a Honeycomb platform, similar to the upcoming product Sony plans to release this summer.

But who knows.

What we do know is that Amazon does sell just about every Android-powered smartphone and tablet computer available, including T-Mobile's MyTouch and HTC's EVO, as well as Samsung's Galaxy Tab and Motorola's Xoom. However none of these can run apps sold from Apple's iTunes, and except for a few simple apps developed for Kindle, like Scrabble and Hangman, Amazon hasn't really been in the business of mobile applications in any serious way.

Until now.

And that's because Amazon, a trusted consumer brand like Apple, decided to shine a light on one of the best and most enticing reasons to purchase a smartphone or tablet from them instead of anyone else: APPS!

So why does this matter? Well, for starters, in the past Android users had to go to a variety of different sources to locate apps, which wasn't very convenient from a consumer perspective. Plus, over and over users would read about how the "apps for Android" landscape was akin to the wild, wild, west (which is unsettling) and so you had an open source environment that wasn't policed well enough to prevent one or two from causing serious technical problems. But no more, because with their new app store, Amazon will aggregate the best and most popular apps, such as Angry Birds and Shazam, and test them to make sure they're safe to download. Sound familiar? It should since it's the Apple model but for "non-Apple" devices. Android users rejoice!

It's been reported that soon Barnes & Noble, the retailer that actually does sell eReaders powered by Android, will be launching an app store of their own. And it's worth noting B&N has made a limited number of apps, such as Chess and Sudoku, available for their critically acclaimed Nook for quite some time, just like Kindle. And owners of the Nook Color have been enjoying those same games plus Pandora Radio and Crossword Puzzles in glorious technicolor since November 2010. The major difference is that B&N isn't in the third-party cell phone or tablet business, so it remains to be seen if apps for Nook will also run on other Android devices. Regardless, it's gonna be a while before they can catch up to Amazon who just got the jump on 'em.

With this in mind I'm sure Amazon can relate and is aggressively working to grow its selection of apps as quickly as possible to compete with the more than 350K currently found on iTunes. Add to this effort its new cloud initiatives for digital music, data storage, plus streaming of instant movies (etc.), and it becomes quite clear Amazon is determined to remain a major player in each of these spaces. Frankly, I'm exhausted just thinking about it
:-\

So that leaves Google, the incredible company that introduced the world to Android in the first place, and who presently has a greater selection of apps than Amazon. But Google most likely has no interest in trying to compete with a formidable retailer with a long reputation for having great customer service and an online shopping experience that just can't be beat. Then again...maybe they do! In the end it really doesn't make any difference whether users get their Android apps from Amazon, B&N, or anyone else for that matter. Either way, Google wins! Plus Amazon's entry into this space will only increase sales of Android devices, expanding their reach and appeal, and all with the stamp of approval by one of the world's most favorite online retailers.

Having said all that, isn't it only a matter of time before a flood of book-related apps start pouring in to take advantage of Amazon's new channel of content distribution? From my vantage point this all makes for a very exciting time to be a publisher, author, developer, producer, or start-up with a dream and a story to tell.

Don't you think?

A Look at the New Nook: Now In Technicolor!

I've been using the new Nook Color from Barnes & Noble for a few weeks and must say I'm very impressed...and relieved.

You see, I was one of those who added to the chorus of disappointment in the original Nook when it was released about a year ago. But this new device really delivers and it's great to see B&N introduce a product that rightfully puts them back in the e-Reader game in a big way!

The design of the device itself is quite attractive, though I still don't quite understand what the purpose of the open bottom-left corner is, other than giving it a distinguishable look (which ain't a bad thing I guess). It definitely can't be intended for hanging it on your backpack or keyring 'cos one thing you'll notice the moment you pick this baby up is that it's got a little bit of heft, especially if compared to the weight of a Kindle 3, which is significantly lighter.

That said this 7" e-Reader is by no means a burden to carry and when placed within a nice leather protective case you'll find it very comfortable to hold.

And Nook Color is SO much faster than the first Nook, which after several software updates is still a bit sluggish and quirky due to its hybrid attempt at having both Android color and E-Ink screens. But this new Nook is all Android with a gorgeous full color screen and navigations that are thoughtful and intuitive.

If you're concerned about the LCD screen and reflection issues, all I can say is there's a film layer that does a good job of cutting down on light interferences and seems to have no negative effect on the response of the touchscreen.

If you're concerned about glare that might tire your eyes, all I can say is the background color options for the pages can really make all the difference. And we're not just talking black with white text for nighttime reading or sepia to imitate paper of olden times, but also mocha, gray, and one I've come to appreciate called butter.

Best of all the Nook Color delivers simple functionality. Features such as sharing, highlighting, note taking, bookmarking, looking up word definitions, and changing font size are easy to master, and all with the touch of a finger.

Yes, yes, you can also surf the web, read magazines, play chess, listen to music, and much more, but these are not the kind of bells & whistles to care about if what you're looking for is a great reading experience. If those types of things are most important, then I suggest getting yourself an iPad. ;-)

If you do decide to buy a Nook Color or receive one as a gift, be sure to take advantage of the special promotions B&N feeds to the device everyday. And don't forget to bring it with you whenever visiting one of the superstore's locations because you'll benefit from unique in-store opportunities as well.

Already own a Nook Color? If so, what do you think of it?

Blio Reader: Bliss, Blah, or Somewhere Between?

There's been a tremendous amount of anticipation and speculation over the past year about Blio, a reading technology that promised to be a great new way to read books on computers and portable devices, especially titles with graphics. So when Blio finally launched about a month ago, I immediately wanted to check it out.

The first thing one discovers is that the initial release is for Windows based PCs only. Not Mac, not iPad, not Android, and not for any smartphone, though their official press release states it will be available for those platforms soon. As someone who enjoys reading on the iPad, this was pretty disappointing, for I was certain Blio would cover all bases at launch. And yet I was eager to give this new software a try, so I downloaded it to my desktop and promptly created an account, all of which was quick and easy.

When I first began using Blio I was quite underwhelmed. That's because the reading layout is pretty similar to Zinio's and the virtual bookshelf that organizes your collection is reminiscent of Kobo's. However, the more I continued playing with the program it became apparent there were some nice aspects to the general functionality. For example: Browsing the store and downloading free public domain titles such as Moby Dick was a snap and within 30 seconds I was reading Melville's classic. Turning pages, zooming in and out, and looking up definitions of words also performed smoothly.

But it's the other enhancements, like reading titles in multiple views (including 3D), watching video, and adding notations that can be exported for future reference that makes Blio different from other electronic reading experiences. These features could potentially be even better when executed on a tablet device like an iPad or the soon-to-be-released Samsung Galaxy Tab, but I guess we'll just have to wait and see.

Unfortunately the folks at Blio described the capabilities of their software as "revolutionary," which only set them up for ridicule, especially since Zinio, iBooks, Kindle, Nook Color, and Kobo offer reading options, like text-to-speech, that are pretty similar (in way or another), if not exactly the same. Granted the way Blio integrates video, audio, and the option to search using Google and other engines without having to leave the page provides a convenience competitors currently lack. But describing the 3D page turns as "realistic" is off the mark when compared to reading an iBook, for example. Blio's approach to 3D page turning reminded me a little of an older technology from the 90s called RealRead - (Remember them?). They were one of the first to introduce three-dimensional reading but it just never caught on.

Another reason expectations were high is because Blio was developed by K-NFB, a company founded by futurist Ray Kurzweil, a man with an esteemed reputation for inventing incredible technologies. Here's a video of Kurzweil explaining Blio at the Tools of Change conference earlier this year. Kurzweil Technologies and the National Federation of the Blind (K-NFB) has a long history of assisting those with disabilities such as blindness, dyslexia and ADD, so it seems logical they expect to continue working with educational communities. Plus the partnership with Baker & Taylor, a global media distribution company, will certainly help reach a variety of channels, including libraries where there's likely to be wide adoption.

But to my mind things start to get tricky for Blio on the consumer level. As a first attempt, they've arranged for the software to come pre-loaded on all Toshiba laptops. This certainly might gain some new users, but it will take a much more aggressive marketing and publicity campaign to have any measurable impact.

Overall, it's easy to discount many of Blio's innovations when using the software on a PC because in that form it seems like old hat. But if the iPad version fully takes advantage of the swipe and touch capabilities, then I think Blio just might win over the critics.

Have you tried Blio yet? If so, what do you think of it so far?

Sony: No Baloney or Too Little Too Late?

A new suite of Sony Readers will soon be available and the big question I've been grappling with is whether or not this is Sony's last chance to be a competitive player in the e-Reader showdown.

With Amazon's Kindle and Barnes & Noble's Nook making major inroads it's no stretch to conclude Sony has to work harder than ever to hold on to what slice of market share they have (had?) in the U.S.

It's too bad because Sony was one of the first to provide a well designed, fully functional e-Reader back in 2006. However, it never quite had a robust or easy-to-use online Bookstore to support it. Unfortunately, all these years and several models later, the latest devices still don't, especially when compared to Amazon's vibrant Kindle store. Even the valiant effort Sony has made aligning its e-Book program with big players like Google to expand their e-catalog with free public domain titles or Overdrive to enable digital "checkout" from local libraries, hasn't really seemed to capture the interest of consumers the way Amazon and Barnes & Noble have managed to do in recent months. And when Sony tried to develop a strong alliance with Borders to place devices in stores so people could try them in person, the effort simply fell flat. Yes, you can still purchase a Sony Reader from Borders, but then again, you can buy one from Amazon too.

Over the years I've owned several Sony Readers and although each scored points for having a sleek design, they've consistently fell short due to mediocre functionality and a fairly poor interface. Part of the problem is that each time a new device is released, the redesigns and navigations tend to change so dramatically, that one has to re-learn how to use it. And this can be frustrating. Apple has demonstrated time and time again how to balance the new with the familiar. In other words, if I already own an Apple product, whether it be a iMac, MacBook, iPod, iPhone, or iPad, there is a consistency to the way I'd expect to control each platform. The navigation is simple, intuitive, and new features are typically welcomed as opposed to puzzling.

Now I confess so far I haven't actually held one of the latest Sony Readers to take it for a test run, but I've watched enough demos to determine when it comes to choosing one comparable e-Reader over the other, I would guess most folks will gravitate towards purchasing a Kindle 3 or Nook.

But even for those who were/are considering one of the new Readers, I imagine the higher price tags (the lowest priced model is $179, $40 more than the Wi-Fi only Kindle) have put the kibosh on any enthusiasm they may have had. Sony publicly claims their own studies show people are not overly concerned about price point when deciding what matters most before purchasing a dedicated e-Reader. I find this surprising 'cos I've yet to meet anyone who doesn't consider cost before purchasing electronics (unless it's made by Apple). So what's going on here?

Well, one explanation might be that throughout parts of Europe and Asia, Sony Readers are quite popular and firmly established as the e-Reading device of choice. But as the Kindle expands beyond American borders, this may or may not continue to be the case. Regardless, one would expect Sony to do everything it can to attract American consumers during these tough economic times, especially as we head into the holiday season.

What do you think? Is Sony still in the e-Reader game?

March of the Color e-Readers: Kindle Kompetitors or Krazy Kolts?

This month we saw the release of Kindle 3, Amazon's latest e-Reader, and so far the reviews have been pretty positive. You can watch a video demonstration here to see the new features and improvements.

Yes it has a new look and is faster than ever, but I'd say the most noticeable, and in my opinion, significant improvement would have to be the sharper contrast of the E-Ink screen. To date, practically all popular e-Readers, whether it be a Sony Reader, Nook, or Kobo, have had displays that appear grey or in the case of the Sony's, more on the greenish side due to an additional screen layer for touch functionality. But honestly, as much as the promise of E-Ink was to mimic the appearance of the printed page, none of the devices using this technology looked like the real thing. In fact, by comparison, the early days of E-Ink didn't appear that much different from that of the old Rocket-Book, one of the first e-Readers introduced in the late '90s.

Without a doubt, the brighter, clearer screen of this newest Kindle succeeds in bringing us that much closer to matching the experience of reading a physical book, but with the added conveniences only such a digital device offers. And sure enough the Sony Readers, Nooks, and Kobos will get better too (and soon!). And as they do, it should be no surprise when people rapidly embrace the improved technology and begin downloading their favorite e-Books from retailers and local libraries around the world.

But for now I think it's safe to say that Kindle is currently king and the aforementioned competitors have some real catching up to do. So why then, with the obvious challenges facing these entrenched, well-known entities, would other companies believe there'd be any interest by consumers in yet another e-Reading device? Well, for that answer you'd have to ask the likes of The Sharper Image, Aguen, Velocity, and Pandigital, just to name a few, for each has recently announced (somewhat) dedicated e-Readers of their own...but with color screens.

Here's a look:

The Literati - This device from The Sharper Image will have a 7' color LCD screen and will also be sold at retail stores like Macy's, Bed, Bath & Beyond, JC Penny, Best Buy, and more. In other words, the places where people shop everyday for the kind of electronics everyone uses like TVs, stereos, and MP3 players. The Literati is powered by the Kobo e-Bookstore. There are four video demos to watch on the official website.

The Book - Not to be confused with Vook or Nook, this e-Reader from Aguen proclaims itself as "the book" and hey, why not. What's most interesting about this device is how you can purchase e-Books from Amazon, Barnes & Noble, Borders/Kobo, and other e-Bookstores. It can be bought at stores like K-Mart, but oddly enough, I learned about it from my cable company. Here's a video review.

Cruz Reader - More multi-purpose tablet than e-Reader, this device from Velocity looks pretty interesting and a lot like a small iPad! It has a 7" color screen and the e-Bookstore is powered by Borders/Kobo. Hmmmm, anyone seeing a pattern developing? Here's an official video demo.

Novel - From Pandigital, the company mostly known for its digital picture frames, comes this multi-function device that's also iPadish, but with a 7" color screen. However, this baby is powered by Barnes & Noble's e-Bookstore, which means besides having access to 1 Million e-Books, you can also read magazines and newspapers. Watch a video review.

I must confess, I'm not quite sure what to make of either one of these digital slabs, and I just can't imagine why anybody would purchase one except out of pure curiosity.

If you're thinking of finally taking the e-Reader plunge, then my recommendation is to get the Kindle 3 if you want to own the best overall e-Reading device, the Nook if you happen to shop frequently at your local Barnes & Noble and enjoy the benefits the in-store promotion offers, or the Kobo if you don't need any tech frills like Wi-Fi or 3G connectivity and like to show support for the underdog. Though you may want to wait until November because prices will most likely drop again in time for the holiday season.

In the meantime, would you consider buying one of the new color e-Readers mentioned above instead of a model with an E-Ink screen?

Amazon's Kindle Lowers the Price, Raises the Heat

I was out of the country on vacation for most of July and decided to take a break from blogging thinking it was the middle of summer and hey, things would be fairly quiet in the book world, right?

Boy was I wrong!

For starters, Copia, a new company launching a "social" e-reading experience and web based community, has announced they are releasing a $99 e-Reader with a color touch screen sometime in the fall. This is a complete new strategy from the one I had learned about and reported here back in March. It's still unclear whether or not this ambitious and relatively unknown company can make e-waves with consumers, but I guess we'll find out soon enough.

Barnes & Noble is coming on strong with plans to introduce huge installations within their stores to promote the Nook e-Reader. It's a bold and necessary move that demonstrates their commitment to the growing demand for e-Books, but its success will be riding on the execution of this strategy. Will enthusiastic employees significantly help sell devices to curious shoppers? My guess is yes, but I still say improvements to the Nook itself would go a long way to increase its popularity.

If I'm correct about the need for a better Nook, then B&N will need to do it soon 'cos Amazon just announced two new Kindles that are sleeker, faster, lighter, and most importantly, less expensive. These latest versions seem to be taking a page from the Sony Reader by reducing the amount of the casing that surrounds the 6" screen. Plus they're now available in both white and graphite, which is interesting because in the past Jeff Bezos had consistently said that the decision to make the Kindle white was because it made the device virtually disappear in the reader's hands, allowing the eye to focus on the written word. He was right, for I've experienced that effect myself, so the introduction of what's essentially a black Kindle was probably made to simply attract more male customers. I'm convinced this is why you can now purchase the Kindle DX in graphite as well. It just looks cooler and let's face it, guys like that. I still marvel at how amazing my sleek, black 80GB iPod Classic looks and feels in my hand. If only all electronic makers could create objects of such beauty .

And for me that includes the design of these new Kindles, which yes, look nicer, but surprisingly still include a physical keyboard and toggle for navigation. What would be great is if Amazon could create a dual screen Kindle, sort of like the Nook and Alex, with an E-Ink screen at the top and a touch screen for navigation located below it (color or not), but with a non-raised body to give it a "full screen" look, as with the iPad and Zune, and with nothing more than a thin flat line separating the two screens. Basically a flat tablet with an E-Ink screen that you can read in sunlight. Wishful thinking I guess, but in the slick universe of Apple and Android products, these Kindles still look a bit archaic to me. But I suppose most people aren't nearly as fussy about this as I am since Amazon has reported they've already sold out of the new devices and they won't be back in stock until September.

Clearly the main attraction for Amazon's customers has been price. The Wi-Fi/3G model remains $189 but the new Wi-Fi only model is a very affordable $139. It's not hard to foresee these price-points decreasing even further as we head into the holiday season, which will not be great news for Sony, B&N, Borders, Copia, or Kobo, unless they too can afford to lower the cost of their e-Readers, but either way all of this means one thing: A whole lot of e-Books will be purchased during December and the result will be a noticeable shift in consumer behavior affecting the publishing industry and bookselling community in profound ways throughout 2011.

How do you think this will all play out?

Kobo: The Little eReader That (Pretty Much) Does

The eReader market is beginning to get very interesting due to a recent price war that erupted when Barnes & Noble lowered the cost of their Nook to $199. Not to be undersold, Amazon then reduced the Kindle to $189 within just a few hours.

Additionally B&N also introduced a new, Wi-Fi only, affordable version of the Nook for $149, doing their best to aggressively take market share from Amazon and Apple.

But there's another low priced eReader that's entered the circle of E-Ink devices called Kobo, which will be prominently sold nationwide at Borders Bookstores and directly online.

The Kobo is irresistibly cute and feels great to hold. It's super light and has a nice, bright, easy-to-read screen. Part of what makes it feel so good in your hands is a quilted rubber back, which was a terrific design idea and kudos to whoever came up with that concept. There are simple buttons located on the lower left edge to navigate through the various options, like browsing your library, selecting the font size, and more.

There's also a big blue rubber button that feels like it's covering a toggle for changing pages and moving up and down on the screen. I found this feature a bit difficult to use at first, but after some time I got used to it.

But what I like most about the Kobo is how they made it out of plastic and rubber, yet somehow managed to make it not feel cheap. It feels crafted and solid and well worth the price point.

The Kobo also comes preloaded with 100 public domain classics, such as Moby Dick, The Adventures of Huckleberry Finn, Anna Karenina, and other familiar staples of literature. This is a very nice bonus, but oddly enough there doesn't seem to be a way to remove any of these titles from the device itself, which might miff some users.

What the Kobo doesn't have is Wi-Fi or 3G network connectivity and you know what...who cares!?! Millions of people have been hooking up their iPods to computers for years and have seemed to manage just fine. This strategy represents something close to what marketing thought-leader Seth Godin recently recommended to Amazon: To forget about all the bells and whistles but instead release a simple version of the Kindle with a $49 price tag, making reading digitally possible for just about everyone.

Just like with Kindle and Nook, you can download a very nice Kobo App for Apple's iPad to enjoy purchased titles, which was a very smart move since this amazing tablet (yes, I'm biased) has just surpassed 3 Million devices sold and there's no sign of that ending any time soon. You can also access your Kobo account across other platforms, which makes purchasing and reading very convenient. The dedicated App and online store for browsing/purchasing is clean and simple and overall seems to work well. However, some of the navigations are inconsistent and not 100% intuitive, but I suspect they'll be making improvements based on customer feedback in the months ahead. Watch this video to learn more about all the options.

But one peculiar move by Borders was the decision to immediately undercut the price of the Kobo with another eReader called the Libre. I understand the desire to provide customers with choice, but now is the time to put their focus and energy on promoting the hell out of Kobo so it resonates with the general public. I mean the Borders e-Bookstore is "powered by Kobo" so a little synergy wouldn't be a bad thing at this moment in time. If I were the Kobo/Borders team, I'd figure out a way to aggressively price this appealing gadget at $75 and shout it from the rooftops.

The one glaring thing that's most disappointing about the Kobo is how it deals with PDFs. Basically, it really doesn't beyond attempting to magnify the text to its best technical capability, which is quite poor, and honestly it's a feature that should've been kept off until ready for prime-time. Fortunately for Kobo and Borders, my impression is that most people won't be purchasing this device for business use.

Other than that, consider me a fan of this small and well-made eReader that looks great, feels great, and overall works great. Previously I had written about how I love reading on my iPad, and I still do. But the Kobo is the eReader I plan to use when reading outdoors in sunlight, especially at the beach.

Do you think Borders' new e-Book initiative with Kobo will gain market share?

iBooks: The Magical & Revolutionary Way to Read

I've been using my new iPad for the past couple of months and have to say...I absolutely love it!

Now I could go on and on about what a pleasure it is using this incredible tablet to read periodicals like The New York Times; or how amazing watching videos and movies can be; or how productive time spent checking email and browsing the web is while commuting; or how much fun it is to play games like Parachute Panic with family and friends; or listen to music, stream audio, view photos, and so much more!

But I won't.

Instead I'd like to simply focus on what it's like to browse, shop, and read books using the iBooks application from Apple on this powerful thin slate made of metal and glass.

Let me first point out that I'm not a voracious book reader, so the E-Ink vs. LCD screen debate regarding eye-strain doesn't apply to my reading habits. That said, I do read a tremendous amount of articles on a daily basis, which in the past I would mostly do on the iPhone, so reading with a bright lit screen is something I'm very comfortable with and have never been aware of any eye fatigue as a result.

Before the iPad was released I read books on three different dedicated eReaders: Amazon's Kindle, The Sony Reader, and Barnes & Noble's Nook. Frankly none of them ever lived up to my expectations when it came to the user experience and I would consistently be reminded of this whenever using the Kindle or B&N eReader App on my iPhone. I was struck how the same Hemingway novel on my grey and black 6" Kindle would suddenly come alive on the smaller 3.5" color iPhone. And how the tactile motion of swiping the screen to turn a page instead of pushing physical buttons or moving a tiny toggle just felt more natural, which is saying a lot when you consider we're talking about viewing the printed word on a screen. Plus the ease of changing font size, bookmarking, and managing my library, all with the touch of a finger on the iPhone made me long for the day when these actions could be done on a larger screen.

So back in April when Steve Jobs demonstrated the iBooks App and iBookstore during his introduction of the iPad, it became quite clear that reading eBooks would never be the same. I'm sure Apple was fully aware they accomplished something extraordinary with iBooks, which could explain why the App is presented front and center as a download when first-time iPad users launch the App Store. It's a terrific endorsement for the act of reading from one of the most influential companies in the world and I would hope bibliophiles everywhere have some level of appreciation for it. Of course, it's also a very aggressive move by Apple to go head-to-head with Amazon for market share of eBook sales.

Naturally I downloaded iBooks and immediately began browsing the iBookstore, which is conveniently hidden behind a virtual wooden bookshelf that slowly revolves to reveal the storefront. It's a small but cool feature that never gets boring (for me anyway) 'cos it's as if Bruce Wayne himself commissioned this clever feature. Once in the store you can't help but notice the amount of available selections is limited compared to Amazon, but it should only be a matter of time before that improves. One thing I did find a bit surprising was how a user cannot view a larger version of a jacket image on the book's product page, though I've been told this feature will be introduced sometime in the near future.

But until then, the ease of browsing from one book to another or the ability to instantly read a sample chapter makes the titles that are currently available a pleasure to discover and buy.

If you've watched the Winnie the Pooh demo, then you're aware how beautifully text and illustrations appear within the simulated pages of the iBooks application. But it's not until you actually read on the iPad yourself that you truly appreciate the elegant way functionality such as brightness adjustment, font selection, and pagination appears, disappears, and reappears with a simple tap of the finger. It's pure reading bliss as far as I'm concerned.

And now Apple has announced that soon we'll be able to view PDFs within iBooks, that the iBookstore will be available for the iPhone, and everything viewed between Apple devices will synch together quite nicely (at least I'm confident that'll be the case).

It's worth mentioning that those hoping to read outdoors with the iPad will be disappointed, so an eReader with an E-Ink screen would be the way to go, especially if you like reading at the beach. And as we know, lots of people do, which means dedicated eReaders aren't going away any time soon and here's another reason why: Check out this cool video featuring Paul Jacobs, CEO of Qualcomm, demonstrating a new display technology during the recent All Things Digital D8 Conference that is not LCD.

But if you're like me and enjoy the ability to do a variety of amazing tasks with just one device, then I think you'll find the iPad will transform and enhance your daily enjoyment of the things we love: Music, Movies, Magazines, News, Games, and especially...Books!

Got an iPad? What do you think of it so far?

E-Reading Coming to a Store Near You: Right on Target?

A few weeks ago it was announced that Amazon's Kindle, the most popular e-Reader in the marketplace, would officially be sold at select brick and mortar Target stores. This strategy makes sense since Target is a place where we tend to purchase items that fit into our daily lives. Personally, I've always felt the Kindle TV commercials had a whiff of Target's marketing sensibilities, so upcoming ads for Kindle that might say "Also available at Target" shouldn't seem surprising.

People have been hearing a lot about the onslaught of these portable readers, so I would imagine the opportunity for loyal Target customers to take Kindles for a test drive before buying will be very appealing as we head into the summer beach season, especially for those who have been on the e-Reader fence. But selling reading devices in physical stores is nothing new so the question is whether or not the idea of buying one will be even more attractive because of the familiarity of the Amazon brand?    

For a few years now Sony Readers have been available for sale at just about all Borders bookstores, which would seem like a natural setting for such a product, right? Unfortunately, this in-store effort was poorly managed and overall the Sonys just gathered dust on display tables and served no more than as a curiosity for most. So perhaps it's better if digital devices such as e-Readers be sold at stores like Best Buy that focus on electronics or ones like Target, which has a dedicated electronics department since the majority of potential converts will have several questions about how they work, what it's like to use one, and what features do these gadgets include. Speaking in person with a knowledgeable employee could make quite a difference in some people's decision making.  

Barnes & Noble's Nook, the Sony Reader, and others are available at Best Buy and of course the Nook is also sold at B&N store locations. The Que and iRex e-Readers are also supposed to be sold at B&N stores, though the Que's future is questionable at the moment since the release of Apple's iPad. 

And now comes the Kobo Reader, a very simple, easy to use device (at least that's what all the reviews have generally said so far) that will be sold at all Borders store locations along with other eReaders, such as the Sony devices, which I imagine will remain part of their selection. And Kobo is aggressively priced at $149 so it just might attract some who've been hesitant to spend more. And who can blame them when other electronics like the Nintendo DS does so much more for less! 

So will making all these reading devices available alongside digital cameras and MP3 players significantly increase consumer awareness? Maybe. But what I suspect will really be needed is for the staff of the Best Buys, Targets, Borders, Barnes & Nobles, Etc., to enthusiastically give demos and patiently answer questions so the idea of owning a Sony, Nook, Kobo, or Kindle resonates.

I don't know about you, but based on my personal experiences dealing with these big box stores, I have to say I'm a tad skeptical. But hopeful.

What do you think? Will Kindles in Target be the tipping point?

             

Another Look at Nook: After Upgrade #3

This past weekend my Barnes & Noble Nook received a software upgrade, which would make this the third since the launch of this e-Reader.

In two previous Blog posts, part one and part two, I gave my impressions of the Nook and discussed the positives and negatives. Throughout I kept mentioning how an additional upgrade could significantly make this a better device.

So I was glad to learn of this latest download and had high hopes regarding its impact.

Unfortunately, instead of an improved reading device, what I got instead was the addition of games like chess and sudoku, the option to surf the web, and a few other revisions. You can read about all the new features here.

Now I don't know if there's been any huge demand from Nook users for such applications, but as far as I'm concerned, even if there was, B&N should have ignored it. This was an opportunity to once and for all address a number of key negatives plaguing this e-Reader. Most notably the refresh rate between page turns, which does now appear to be a tad faster, but still suffers from an odd meshing of the text as it changes from one page to the next. It's kind of hard to describe, but for a split second the page you're reading and the page you're about to read blend together displaying a black blob. It's really disappointing that upgrade #3 didn't at least manage to improve this experience so it would be as good, if not better, than when reading on Amazon's Kindle.

But let's talk about the Chess and Sudoku for a moment. The question here is why. Why bother adding these features when what most people are looking for is simply a great e-Reader. It would be one thing if the Nook was a device that was more like an iPad with a full color screen, but instead the chess board or the sudoku boxes appear in both the E-ink screen and the narrow color screen making for a dual experience that is split in two and ultimately unsatisfying. Plus the chess board is not fully visible on the color screen, so you have to constantly scroll up and down to view and move the pieces, which is very awkward. However, even within this small view size, the color looks so much better than the grey and white display above that the comparison just illustrates how visuals like these long to be in color and will have you wishing the screen above was just as vibrant.

But, playing the games is not nearly as awkward as trying to surf the web. I know technically this device can access the Internet, but it should be kept a secret because the experience is extremely clunky, difficult to navigate, and visually unpleasant. This attempt to position the Nook as a multi-purpose device was a poor decision and should've been reconsidered. All these new features do, in a world where Apple's iPad exists, is shine a big spotlight on the shortcomings of the Nook's capabilities. And I say this with no joy because I believe this device has real potential and could be a very good e-Reader that has an advantage in that it can be improved every few months with software refinements, but NOT if this trend continues.

Barnes & Noble wisely took a page from the iPhone by releasing an e-reader with minimal buttons so that 98% of the functions would be executed on a small color touch-screen, where the look and navigation can be changed dramatically. But this wise choice is not being used to their benefit. Instead of wasting precious programming time on games and poor web browsing, there should be much more focus on developing a great reading experience so all future upgrades are viewed as true improvements, not distractions. Being able to change the way the device works without requiring customers to invest in a new version of the Nook gives B&N the opportunity to recognize the customer's needs and deliver them over and over, each time gaining consumer confidence and loyalty.

My conclusion is such enhancements are meant to justify the current $259 price tag for the Nook, especially when it won't be too long before multi-functional devices like the iPad and Dell's Mini 5 Tablet will be priced competitively.

And now two new Nook devices are on the way? I have to say it's difficult to get excited about such an announcement when the current version has a few key remaining issues that need improvement.

Anyone else tried the Nook after this latest upgrade? If so, I'd love to hear your thoughts.